Branding, TikTok, & the Food Industry with Ashwinn Krishnaswamy New Food with Paul Hagopian

ASHWINN KRISHNASWAMY:
Welcome back to New Food with Paul Hagopian! New Food is a podcast about the people changing the way that we eat and drink. Our guest today is Ashwin Krishnaswamy, who has amassed a huge following on TikTok (@Shwinabego) by breaking down the strategies and marketing tactics used by brands that we interact with every day.

CHAPTERS:
00:00 - Introduction
03:12 - Standing Out on Shelves
08:40 - The Impact of Online Grocers
11:15 - TikTok & Brand Strategy
14:05 - Putting Ashwinn to the TikTok Test
21:30 - The Liquid Death Effect
24:00 - Sustainability in Branding
27:18 - The Next Big Platform

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