The Future Of The Non-Alcoholic Beverage Industry New Food with Paul Hagopian

A CONVERSATION WITH NICK BODKINS:
Welcome to the first episode of New Food with Paul Hagopian! New Food is a podcast about the people changing the way that we eat and drink. In today's episode, Paul sits down with Nick Bodkins, founder of Non-Alcoholic Marketplace, Boisson. Boisson has eight retail stores in the NYC and LA areas, as well as an extensive online shop with hundreds of Non-Alcoholic products from beers to aperitifs to canned cocktails and everything in between.

CHAPTERS:
00:00 - Introduction
02:19 - The Case for Brick and Mortar
06:25 - Playing by the "Rules" Of the Alcohol Industry
10:50 - Branding, Pricing, & Competition
17:45 - Is Drinking Culture Changing?
20:15 - Idea to Retail Store in 43 Days
24:02 - Boisson's Role in the Industry
26:10 - Adaptogens?! Nootropics?!
31:00 - The Most Popular Non Alcoholic Products
35:00 - The Magic of the Neighborhood Feel
41:00 - Nick's Dream NA Bar Lineup

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