Cassey Ho @blogilates: You'll never guess the secret to her success. #podcast #inspiration

Meet Cassey Ho, the founder and creator of not one, but two powerhouse fitness brands: Blogilates and PopFlex, both of which were born out of Casseys stint as a certified pilates instructor back in the late 2000s. Discover how what started out as a way to pay the bills soon turned into a community numbering in the tens of millions, and now, two 8 figure businesses.

Cassey was born a leader, but the thing I love about her is that she completely upends the stereotype that often adheres to women in a position of power. That we must be unapproachable, aloof, even a bit of a bully, and that it is a business no-no to wear our hearts on our sleeves. This was definitely the message I receivedexplicitly and implicitlywhen I was trying to make partner at the Firm. But Cassey doesnt buy into thatat all. She is openly emotional, about the triumphs and the losses, and she has leaned into that quality without a trace of artifice. In so doing, she has proven that success does NOT require you to be who you arent. Success will follow those who lead, even with their hearts.

Chapters
00:00 Introduction
01:54 Interview Start
04:47 Growing up in California
05:28 Cassey's Parents & Fleeing Vietnam
11:15 High School & VSA Leadership
17:00 Drawing: It all Starts from There
22:39 Cassey's Competitive Spirit: Sports vs. Business
27:05 Joanne Interlude 1: Love (Powerful & Complicated)
27:48 Parental Pressure (Med School and Dating)
39:00 Finding Pilates: Cassey Follows Her Heart
39:42 Joanne Interlude 2: Pilates Workouts
40:36 Cassey's Start in Pilates
44:55 Blogilates and an Intro to Fashion
48:50 Blogging
52:28 First Fashion Gig
56:00 Joanne Interlude 3: Career Change
56:53 The Sign! Cassey's Pilates Bag and Shape Magazine
1:08:25 Blogilates and Popflex Today: Target and More
1:12:18 Pilates Instructor to Fashion Designer
1:18:58 Joanne Interlude 4: Community
1:19:45 Vulnerability, Self-Worth, & Copycats
1:34:10 Cassey's Advice for New Creators and Entrepreneurs
1:37:25 What's Next
1:39:08 Cassey's Final Thoughts
1:41:46 Joanne's Parting Thoughts

Connect with Cassey:
Blogilates: https://www.blogilates.com/
Popflex: https://www.popflexactive.com/
YouTube: https://www.youtube.com/@blogilates
YouTube: https://www.youtube.com/@popflexactive
IG: https://www.instagram.com/blogilates/
TikTok: https://www.tiktok.com/@blogilates

Joanne Lee Molinaro is a Korean American trial lawyer, New York Times best-selling author, James Beard Award-winner, and host of the Are You Ready podcast. With over 5 million fans spread across her social media platforms, Joanne has appeared on The Food Network, CBS Saturday Morning, ABC's Live with Kelly and Ryan, The Today Show, PBS, and The Rich Roll Podcast. She's been featured in the Los Angeles Times, The Washington Post, The Atlantic, NPR, and CNN; and her debut cookbook was selected as one of The Best Cookbooks of 2021 by The New York Times and The New Yorker among others.

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