Ube or purple yam is a quintessential part of being Filipino. This popular tuber is grown in different parts of the Philippines and has made headlines and appearances in mainstream media because of its subtle earthy taste. Ube renders its iconic deep violet hues unto almost anything: from breads, pastries, and other savory dishes that remind Filipinos of home no matter where they may be in the world. Erwan Heussaff and the FEATR team wanted to learn more about how ube is being cultivated by the Aeta farmers in Pampanga and the third generation farmers of the Bohol Ubi Growers Association (BUGA) in search of answers to the problems that the ube industry is facing. Join us on this adventure as we taste the different varieties of freshly harvested ube straight from the source and listen to the stories of how it has touched the lives of households and restaurants around the globe.Jump to:(0:00) Intro(1:28) Rize Up Bakery(3:38) La Kalidad(4:45) The Dilemma(6:33) Traditional Ube Halaya Maker Nanay Ipang(9:07) Where Does Ube Come From?(9:55) Finding Real Ube(11:15) Meeting the Aeta Farmers in Pampanga(18:04) Ube According to History and Science(19:50) Ube in Baguio City Markets(21:44) Taste Test(23:38) Conservation Practices(30:19) What Can We Do?(32:16) Ube in Bohol(39:42) Jojie's Bakeshop(41:09) Half Saints(43:31) The Conclusion/OutroThe team would like to thank everyone who made this documentary possible:USA BAKERIESAzikiwee Anderson, Rize Up BakeryAngelica Nulud & Paul Faraon, La KalidadMelody Lorenzo, Sweet CondesaTRADITIONAL HALAYA MAKERRose Marie LegaspiFelipa Nanay Ipang LegaspiEXPERTSIge Ramos - Food Historian, Writer & ArtistChef Jam Melchor - Founder, Philippine Culinary Heritage MovementCynthia G. Kiswa - Director, Northern Philippines Research and Training Center (NPRCTRTC)Benguet State UniversityDr. Carolyn Mae Daquio - Former Regional Director & Training Center Superintendent, Agricultural Training Institute ATI-7Gracia F. Arado - OIC Training Center Superintendent, Agricultural Training Institute ATI-7AETA FARMERAiza Lansang - Aeta Ube FarmerBOHOL FARMEREsmeraldo Maligsa - President, Bohol Ubi Growers Association (BUGA)Celencio Maligsa - Vice President, Bohol Ubi Growers Association (BUGA)BOHOL SNACKS MAKER (JOJIES)Ella Adano - Jojies BakeshopHALF SAINTSChef Joanna Arciaga - Half SaintsUSA TEAMChad Santo Tomas - ProducerBOHOL TEAM:EJ De Guzman - PM/Researcher Chester Impang - Director of PhotographyMon Peter De Pedro - Camera OperatorRiche Ceasar Balijon - Camera OperatorJesse Alfie Estaca - Camera Operator, Drone OperationChristian Paul Naparota - GafferSpecial thanks to:Northern Philippines Research and Training Center (NPRCTRTC)Benguet State UniversityRose Anne Mananghaya-Aya of DOST-PCAARRDOperation Share-A-Blessing - Chef Christopher Gomez, Cheme Gomez Original Musical Score: Leo Saballe-------------------------------We are looking for collaborators, content producers, brands, and anyone who has a story to tell. Email us at
[email protected]The Fat Kid Inside StudiosErwan Heussaff - FounderKashka Gaddi - Content ProducerEamonn Quizon - CinematographerEdel Cayetano - Story ProducerHarold Singzon - Story ProducerKleo Balares - Editorial ProducerJulius Rivera - VideographerSteven Sune - EditorLorraine Santos - EditorDana Blaze - EditorIvan Christian Cocjin - EditorMartin Narisma - Food EditorKathryna de Bustos - Content ManagerChester Velasco - Production AssistantKevin Amponin - Production Assistant Dustin Dagamac - Colorist Sofia Paderes - Graphic DesignerKim Manuel - Graphic DesignerRoanne Salvacion - AccountantDonalyn Aranda - Accounting AssistantInterns:Mary Lournette BaligodPatricia Beatrice Te SengHans RiveraMary Zarrahmaiden CabreraAlyssa Gwyneth KingChristine CrisostomoSocial Media:http://www.instagram.com/featrmediahttp://www.twitter.com/featrmediahttp://www.facebook.com/featrmediahttp://www.instagram.com/erwanhttp://www.twitter.com/erwanheussaff