The webinar was presented by the Consumer Education Project of Milk SA in conjunction with Fox P2 (its advertising agency)The webinar focussed on the youth of South Africa, Millennials and Generation Z, and how they fit dairy into their busy lives. It will also focus on the change in consumer behaviour and effective communication on social media and the Dairy Gives You Go social platforms and TV media.Webinar speakers:Lauren Rheeders: Lauren is an award-winning strategic planner at FoxP2, a role in which she identifies how brands can stand apart from competitors whist remaining relevant and top of mind for consumers. She will focus on the relevance of dairy among Generation Z and Millennials.Elsa Carpenter-Frank: Elsa is a Director at Let's Be Frank Media Consultancy. She will unpack how you can keep up with the audience digital behaviour and investigate whether TV is still relevant to our market Sizwe Mbebe: Sizwe is the Social Media Manager at FoxP2. He will focus on how to keep up with our audiences' digital behaviour, social media in SA, and Dairy Gives You Go campaigns.
