If we want people to still be drinking real milk in 20 or 30 years, we need to give them a reason to drink milk, not just shoot down their reasons not to drink it. Canadian Dairy Farmer 2022.Ignore the trends in dairy calf welfare at your own peril. There is a disconnect between how the public perceive calves are treated on dairy farms and the reality of how calves are treated. Specifically with regards to calf separation shortly after birth, housing, feeding and pain management. This talk focus on the international trends in calf welfare and the challenges and suggested solutions facing dairy farmers to meet public expectations.