Why Do People Love Candy Designed To Taste Like Nothing?

Aji no Shinai? Ame and Aji no Shinai? Gum are Japanese sweets designed to have no taste, so why do people buy it? Let's find out. #emmymade #notastecandy

This video is not sponsored.

Get your Bloop shirt here: https://www.bonfire.com/bloop-2/?utm_source=instagram&utm_medium=post_campaign_launch&utm_campaign=bloop-2&utm_content=default.

Subscribe: http://youtube.com/subscription_center?add_user=emmymadeinjapan
Website: https://www.emmymade.com/
Twitter: https://twitter.com/emmymadeinjapan
Instagram: http://instagram.com/emmymade
Facebook: https://www.facebook.com/itsemmymadeinjapan/
Tiktok: https://www.tiktok.com/@emmymadetok
Pinterest: https://www.pinterest.com/emmymade/
Cameo: https://www.cameo.com/emmymade
: emmymade extras: https://www.youtube.com/emmymadeextras

Konbini Taste Test: https://www.youtube.com/watch?v=Z0xwL7O4fiw
I Lost My Sense of Taste: https://www.youtube.com/watch?v=6qXrhY1lFx8
Will A Burnt Orange Return My Sense of Smell?: https://www.youtube.com/watch?v=cXUSyEVkfKM

Find Paul at Critical Eats Japan: https://www.youtube.com/@CriticalEatsJapan

To find links to the tools and books I use in the kitchen visit my Emmymade Amazon shop: https://www.amazon.com/shop/emmymadeinjapan

Disclaimer:
Some of the above links are Amazon affiliate links from which I receive a small commission on each sale at no extra cost to you. Emmymade is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

Chapters:
00:00 Intro
0:23 What are we tasting?
1:22 Introducing the gum version.
3:00 Candy first.
3:32 What does the candy look like.
4:14 Tasting the candy.
6:34 The gum version.
6:47 Unboxing the gum.
7:35 Mini Postt-it notes.
8:23 Taste testing the gum.

Music courtesy of Audio Network and 'Sprightly' from iMovie. You've made it to the end -- welcome! Comment: "Activate salivary glands."