These cinnamon rolls stay pillowy-soft for days, thanks to a Genius technique called tangzhong, used in Japanese milk breads and other soft baked goods. It's a great make-ahead breakfast treat -- and perfect for snacking on leftovers all week long! Our friends, the employee-owners at King Arthur Baking Company, named this their 2021 Recipe of the Year, and it's easy to see why. GET THE RECIPE ►► http://f52.co/2ZMqqKXSUBSCRIBE TO FOOD52 ►► https://f52.co/2HN7Dp8 CONNECT WITH FOOD52 Web: https://food52.com Facebook: https://www.facebook.com/food52 Instagram: https://www.instagram.com/Food52 Pinterest: https://www.pinterest.com/food52 Twitter: https://twitter.com/Food52 Food52 newsletter: https://f52.co/newsletter ABOUT FOOD52 As a one-stop shop for joyful living, Food52 connects discerning home cooks with the interests they're passionate about via award-winning food and lifestyle content across platforms. We provide our audience with the recipes and solutions they crave to eat thoughtfully, live joyfully, entertain beautifully, and travel differently.